IPhone 12 Pro Max, iPhone 13 Pro Max, iPhone 14 Plus: 1284x2778 IPhone Xs Max, iPhone 11 Pro Max: 1242x2688 IPhone X, iPhone Xs, iPhone 11 Pro: 1125x2436 IPhone 6 plus, iPhone 6s plus, iPhone 7 plus, iPhone 8 plus: 1242x2208 IPhone 6, iPhone 6s, iPhone 7, iPhone 8: 750x1334 IPhone 5, iPhone 5s, iPhone 5c, iPhone SE: 640x1136 IPhone: iPhone 2G, iPhone 3G, iPhone 3GS: 320x480 Read on to find out what aesthetics are trending upwards amongst Gen Z 4 and how much more they are saving Pins to these boards than Millennials 5.MacBook Pro 13.3' Retina, MacBook Air 13' Retina, MacBook Air 13.3'(2020, M1): 2560x1600 Dual monitor: There are over 37 million aesthetic related boards on the platform 2, with Gen Z’ers searching for “aesthetic” 447% more than Millennials 3.Īs Gen Z curates these boards to find their inner selves, they provide a unique look into emerging subcultures and passions. 'We find that one of the largest channels for this journey is through aesthetic boards, which are collections of Pins that represent a lifestyle or interest.' Gen Z is creating aesthetic boards across topics like witch, grunge and love.

'On Pinterest, Gen Z’s journey to discover their identity and passions is ever-present, as they open-mindedly save ideas to boards and find more along the way,' said Enid Hwang, Community Marketing Manager, Pinterest. They have a strong desire for individuality we haven't seen before, perhaps because they were pretty much born with smartphone in-hand and unparalleled access to information.

They see identity as fluid and care about social impact, with 56% considering themselves socially conscious 1. Generation Z is often referred to as one of the most unique, values-driven generations. Through aesthetic boards like witch, grunge and love, Gen Z is finding their identity

Pinterest art aesthetic